Diego Snayers
︎Design Lead
Download my CV or Schedule coffee here
About Me
Mindset + Skillset
Designer Statement
I am a lead designer and strategist who enjoys creating future-proof services and systems.
With systems thinking I can capture the holistic problem context, shape a clear scope and find just the right leverage points for success.
I have experience in startups, scale-ups and complex large financial institutions.
Most importantly, I practise design with a very human and holistic spirit, the things and spaces I create must bring freedom, creativity and fulfillment.
With systems thinking I can capture the holistic problem context, shape a clear scope and find just the right leverage points for success.
I have experience in startups, scale-ups and complex large financial institutions.
Most importantly, I practise design with a very human and holistic spirit, the things and spaces I create must bring freedom, creativity and fulfillment.
Education
What I learnt
Univeristy of Pretoria - Degree BA(Biokinetics)
ARIS Process Mapping Training
Design Thinking Facilitator
Systems thinking & modeliing for service design
About You
Employers + clients
Which Challenges I’m looking for
My aim is to make systemic impact through tackling design challenges within large organisations. Preferably within the finance, fintech, consulting and education spaces.
Yes, I can get my hands dirty with practical activities:
- User andExplorative research
- Persona creation
- Journey mapping & management
- Design thinking training
- Service blueprinting
- Design concepts & prototyping
And I’d also like to combine it with strategic activities:
- Team leadership
- Strategy & Advisory
- Future scaping
- Systems Modeling
Yes, I can get my hands dirty with practical activities:
- User andExplorative research
- Persona creation
- Journey mapping & management
- Design thinking training
- Service blueprinting
- Design concepts & prototyping
And I’d also like to combine it with strategic activities:
- Team leadership
- Strategy & Advisory
- Future scaping
- Systems Modeling
Portfolio
Past work
Futurice -
Design Lead
Stockholm
2023
My priority here was to support and lead multidisciplinary teams to co-create robust, resilient and innovative digital solutions within complex business and social systems.
Key activities
- Systems mapping
- Market research
- Mentoring / leadership
- Proposal writing
- Client research and insights
- Client workshops
Project Highlights
Together with a design and sustainability expert, we crafted a cross-industry workshops series, using our own bespoke tools and canvasses to map intersecting supply chains, identify bottlenecks for various players and took a dive into the systemic issues giving rise to these experienced bottlenecks. Our participants were empowered and enjoyed the insightful session, they include key industry players e.g. Stora Enso, CAKE, SCANIA and Internetstiftelsen.
Key activities
- Systems mapping
- Market research
- Mentoring / leadership
- Proposal writing
- Client research and insights
- Client workshops
Project Highlights
Together with a design and sustainability expert, we crafted a cross-industry workshops series, using our own bespoke tools and canvasses to map intersecting supply chains, identify bottlenecks for various players and took a dive into the systemic issues giving rise to these experienced bottlenecks. Our participants were empowered and enjoyed the insightful session, they include key industry players e.g. Stora Enso, CAKE, SCANIA and Internetstiftelsen.
ING -
Snr. Designer Amsterdam
2019 - 2023
Process & blueprinting
Customised persona
System vizualisations
Business modeling
Together with my lead, we were tasked to set up and grow a global design capability for the innovation labs across 4 countries and research and design market ready digital product / service propositions.
We formed part of multiple business concept teams, and being the design experts in a venture building innovation team. We were part of building and testing business models from the ground up, making sense of the market and customers, shaping the business concept and designing seamless flows.
Key Activities
- Design team development
- User and Explorative research
- Experimentation planning
- Persona/Profile creation
- Journey mapping and management
- Design thinking training
- Service blueprinting
- Wireframing
- Design concepts & prototyping
Project Highlights
- Grew the design team to 12 roles
- Advising strategic fund and decision makers re: design and business validity of a concept
- Blueprinted a 116-step lending process
- Business modeling for blockchain product
- Systems Modeling to test the success of a digital housing and mortgage solution.
- Design thinking and expert service design workshops
We formed part of multiple business concept teams, and being the design experts in a venture building innovation team. We were part of building and testing business models from the ground up, making sense of the market and customers, shaping the business concept and designing seamless flows.
Key Activities
- Design team development
- User and Explorative research
- Experimentation planning
- Persona/Profile creation
- Journey mapping and management
- Design thinking training
- Service blueprinting
- Wireframing
- Design concepts & prototyping
Project Highlights
- Grew the design team to 12 roles
- Advising strategic fund and decision makers re: design and business validity of a concept
- Blueprinted a 116-step lending process
- Business modeling for blockchain product
- Systems Modeling to test the success of a digital housing and mortgage solution.
- Design thinking and expert service design workshops
Aviro -
Designer
South Africa
2018
Fild research
Customised persona
UX flows and logic
High fidelity prototype
This startup was tackling the problem of communication and linkage to care
by the local community, focusing on HIV and the journey from ignorance of
status to self-testing, and finally gaining access to the appropriate
information and care.
I was asked to help gain insight to the community’s reality, through immersion and empathic research, development of the concept and finally testing these concepts with low-mid fidelity interfaces.
Key activities
- Research planning with funder
- Journey mapping
- Service blueprinting
- Qualitative interviews
- Focus group interviews
- Concept development
- UX wireframing (low-high fidelity)
- User testing
Project Highlights
- Pivot to a white labelled platform based on intial ux flow and screens
- Succesful launch and iteration
- 30k+ users and growing
by the local community, focusing on HIV and the journey from ignorance of
status to self-testing, and finally gaining access to the appropriate
information and care.
I was asked to help gain insight to the community’s reality, through immersion and empathic research, development of the concept and finally testing these concepts with low-mid fidelity interfaces.
Key activities
- Research planning with funder
- Journey mapping
- Service blueprinting
- Qualitative interviews
- Focus group interviews
- Concept development
- UX wireframing (low-high fidelity)
- User testing
Project Highlights
- Pivot to a white labelled platform based on intial ux flow and screens
- Succesful launch and iteration
- 30k+ users and growing
Want to know more? Click here to schedule a coffee
Happy clients & employers I’ve worked with
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